How One Tool Replaced An Entire Gym
Discover the ONE Training Tool You Need In Your Arsenal… And Steal the Secrets We’ve Been Hiding In Our Little “Black Book” — the Very Same Secrets We’ve Used To Create Sleek, Lean and Muscular Physiques Around The Globe.
If there’s anything you can count on from your local gym, its more bells and whistles. A constant stream of shinier machines and flashier buttons that promise to keep you amused as you suffer the boredom and repetition of “working out.”
And that’s the plan. As long as you’re stuck in simplistic stupidity, they figure you’ll be a quiet, low-maintenance customer. Besides, you can’t really be expected to understand the complexities of truly effective training methods, can you?
If you’re reading this page, you probably share our thirst for something deeper and more genuine from the fitness industry. And I think there are a lot of us out here, whether the industry knows it or not.
Here’s a case in point. Did you want to get up and work out during the training scenes in Rocky IV? We certainly did!
"Primitive" Training
Why would scenes of Rocky Balboa carrying logs, chopping down trees, lifting huge weights on the ends of chains, running through deep snow, and pulling a heavy sleigh resonate with us so deeply?
While Rocky toiled away with his “primitive” training tools, his arch nemesis Drago basked in the wonders of all the latest technology the Soviet empire had to offer—the same bells and whistles we’re treated to at the gym. Everyone who has seen the film knows that ancient wisdom and simple sweat won out in the end over flash and gizmos.
A theory called Occam’s Razor states that, given a range of options, the simplest solution is probably the best. Ancient cultures realized this intuitively, and they trained with tools that delivered results. After all, if they didn’t get the results they were seeking, they probably ended up dead. Wild animals and tribal enemies didn’t care how much their gym memberships cost.
Simple, primal solutions have built lean functional bodies for centuries—and they didn’t cost thousands of dollars or require enormous machines that specialize in training a single obscure muscle you’ve probably never heard of.
Indian Club Swinging
One primal training tool that has weaved its way through countless cultures and traditions is the humble club. From Ancient Egypt to India and now to modern America, the longevity of the club as a training device is a testament to its effectiveness.
Although it was suppressed for a time by the “Keep It Simple Stupid” mentality of the late 20th century fitness industry, the club is once again making a resurgence. Thousands have been turned on to this potent training method, and the legion of club swingers is growing every day.
There are many options when it comes to choosing a club for training, but by far the most enjoyable, efficient and safest tool is the genuine Clubbell® designed by Hall of Fame Coach Scott Sonnon. The balance, grip and engineering details that went into the development of this tool far surpass anything on the market. It’s what we recommend to our clients, and it’s what we use ourselves.
Effective Club Training Unites the Best of Old School Wisdom and Modern Science
Although the Clubbell stands out as one of Scott Sonnon’s crowning achievements, his greatest contribution to health and fitness has been his application of modern sport science to ancient training wisdom.
Coach Sonnon basically took everything that was great about Rocky and Drago’s training methods—the best of ancient practices tempered with the latest advances from sport science laboratories—and melded them into his Circular Strength Training (CST) system. CST is the software that drives tools like the Clubbell into the modern era.
And therein lies the danger inherent in the resurgence of the club as a training tool. Many see the potential, but few possess the method. Old-time club swinging cultures persist, but they aren’t easy to find. Instead, clubs are being swung with little more than optimism and an eye for mimicry, but with no direction, purpose, or method to guide progress. It’s a recipe for poor results at best, and injury at worst.
The Clubbell Training Black Book
We want to offer you that guidance.
Through years of experimentation—on ourselves and with our clients—we’ve perfected a series of PROVEN protocols for unbelievable club training results, and we’re ready to unveil them to the world.
We’ve gathered them together into one “black book” of our best kept training secrets. These are the very same secrets that propelled Adam to win the RMAX International Trial-by-Fire Clubbell challenge, and that allow Ryan to regularly complete Clubbell training cycles formerly thought impossible to sustain.
This is the kind of information that can only be distilled from years of sweat. And as smart as we think we are, many of those hours were wasted on dead-end trial and error.
Like any good scientist, we track everything and adjust our protocols as we go—so YOU get the polished version. We’ve made all the mistakes and ruled out the blind alleys, giving you the benefit of our research. All you have to do is plug-and-play these routines to immediately reap the rewards it took us years to discover.
Clicking the above order button will take you to a secure page for the transaction by Clickbank, the most popular online payment processor of digital products in the world. Upon confirmation of your order, you will immediately be redirected to a download page to download the e-book program as well as the free bonuses. If you have a high speed internet connection, the downloads usually take less than a minute. The e-book download and free bonuses will be in PDF format, so you will need Adobe Reader installed on your computer to open the files. Most computers already have Adobe Reader installed, but if you don’t currently have it, a free download is available once you’re on the download page.
Who the Heck Are We To Be Your Coaches…?
Adam started on his path as coach and trainer at the age of 18 and never looked back. Physical culture has always been a lodestone in his life, a gift given to him at a young age by his grandfather.
But for years Adam trained within the confines of conventional fitness wisdom. He struggled with lackluster results and a constant cycle of injury and setback, never really seeing the results he expected.
When Adam first saw the Clubbell, he was fascinated but skeptical. Years of chasing the next “magic bullet” had left him jaded about trying something new yet again. But he kept coming back to it and finally decided to take the plunge.
Adam "at the gym"
What began as an experiment ended up as a way of life. The Clubbell and the Circular Strength Training system are now woven inextricably into Adam’s entire approach to fitness.
He went from not being able to raise his right arm over his head to being one of the most functionally flexible people in the industry. He went from not being able to touch his toes without discomfort to holding a full forward bend—chest to thighs—while talking someone else through the same pose.
Adam also transformed himself from a typical “puffy” bodybuilder’s physique to the sleek, muscular, functional physique that comes from training your body with a movement mentality rather than a focus on “show muscle.”
Adam has spent the past several years spreading the gospel of CST and Clubbell training. He’s an independent trainer in Quebec City, and has provided Clubbell instruction to both trainers and the training public in places like Singapore, Australia, New York City, Philadelphia, Washington State, Toronto and Montreal.
“Clubbell Training with Adam is an experience not to be missed.”
From his tips on getting the most out of intu-flow practice, to his record breaking methods for efficiency in the swipe, hammer swing and mill, Adam was able to make everything I was doing with Clubbells better almost instantly. Since the seminar, I have been amazed at the effect his instruction has had on my numbers in the three Trial by Fire exercises, however his principles-based teaching style means that I have been able to carry his instruction over to other exercises as well. Some of the movement concepts/improvements to my intu-flow practice have even improved my submission wrestling! I can’t wait until Adam comes back to Australia for another stay. I will be first on the list for whichever wing of CST he is offering instruction on.
- Stuart McDermid, Mobius Martial Arts, Sydney, Australia
Like Adam, Ryan came to Circular Strength Training® with a body wracked with injuries. In two decades of martial art training he suffered torn knee ligaments, broken fingers and nose, shoulders, elbow and wrists damaged by excessive joint locks, and a lower back severely strained by deadlifting injuries.
He was at the point of accepting this as the price he had to pay for the hard training he’d endured as a youth, when Coach Sonnon’s Circular Strength Training® system shattered every preconception he’d ever held about movement.
Ryan and his favorite club
Ryan began with a daily personal practice of joint mobility exercise—20 minutes a day, nothing more—and within weeks his aches and pains began to fade. He immediately began a more intensive practice of CST, incorporating Prasara yoga and Clubbell swinging, and has since gone on to complete more grueling Clubbell density training cycles than anyone on the planet.
Today, Ryan is a member of Coach Sonnon’s elite Faculty Coaching Staff and an inductee of the International Martial Arts Hall of Fame. His work as a widely-published travel writer / explorer also brought him to the attention of a select group of celebrity clients, and he has become the coach of choice for those who need health and fitness on the hurry-up. Ryan certifies CST Instructors and Coaches, conducts seminars throughout the United States, Canada, Europe and the Caribbean, and works with a wide range of private clients including athletes, government agencies, and international rock stars like Jim Gillette of Nitro, guitar diva Lita Ford, and Steve Kilbey of The Church.
I began using Clubbells with Coach Murdock over two years ago. The Clubbell training I do during my cycling “off season” has expanded my fitness to entirely new levels, and the specific exercises Coach created for me have increased my strength while also “training” my breathing. I’ve seen incredible benefits from that alone, but I also swing Clubbells during the cycling season — Coach created Clubbell exercises which target the muscles I’m not using during long rides, and I work these on my off days for active recovery. Since I began using Clubbells to compliment my cycling, I’ve seen substantial increases in my power output on the bike. I’ve lost bodyweight (fat), which means those killer hills are easier to climb. The increase in core strength has also made it easier to link in my lower body to focus on the pedal stroke while keeping my upper body relaxed. Coach Murdock’s unique exercises continue to present me with an intense challenge that never gets old.
— Richard Kloschinsky, CEO Nordic Gold Salmon & long distance bicycle racer
They May Laugh When They First See Your Clubbells, But The Smirk Disappears When They Try To Wield Them
Adam remembers the first time he picked up his new 15 lbs Clubbell. He was a fitness professional accustomed to slinging around 80 lbs dumbbells with ease, but he thought he might have to return that little 15 lbs Clubbell on account of it being too heavy!
This is a common first impression from strength training veterans who pick up a Clubbell. Unlike a machine, the Clubbell doesn’t do the stabilizing work for you. Your body actually has to learn, adapt and build that stability. This translates to functional muscle, and an accelerated fat burning rate that humbles the simplistic machines at your gym.
There’s a serious workout packed into this simple device. Club swinging will build functional, usable, transferable strength and muscle mass faster than anything else, and it’ll be the most fun you’ve ever had “working out.”
Adam writes, “Within weeks of picking up that first Clubbell, I started to feel the difference. My muscles weren’t bigger (or smaller), but they were harder and sleeker. And best of all, the aches and pains I’d put up with for years as a “byproduct of exercise” began to disappear.”
Move the Way You Were Designed To—The Evolution of Fitness
Your aches and pains begin to disappear when you integrate the Clubbell into your training because, unlike other strength 
training methods, club swinging moves your joints through their full healthy range of motion.
The Clubbell is the ONLY tool which addresses the full 6 Degrees of Freedom of every joint. To realize how truly revolutionary this is for your training, it helps to understand how the modern “fitness industry” has evolved.
What we think of as “strength training” today was pioneered by old time strongmen. They’re the guys who began to codify certain movements into “exercises,” and they were best known for rudimentary (in terms of movement sophistication) one-dimensional strength stunts.
Next came powerlifting and Olympic lifting, characterized by short-range, high-tension, two-dimensional movements like the Clean and Jerk and the Snatch. If we were to classify them under the 6-Degree model, their training sessions consisted of Heaving and Pitching: movement in 2-Degrees of Freedom.
From there we moved into three-dimensional strength training. This was the advent of bodybuilding. But the problem with bodybuilding is that it segments the body and trains it as a bag of spare parts rather than a total unit. It trains muscles, not movement. This does not reflect an accurate understanding of our anatomy.
Functional strength training came about as an answer to the isolationism of bodybuilding. It added angular/diagonal (tri-planar) movement to the mix, and it also began to advocate training with “odd” objects like medicine balls and sandbags in addition to barbells (because barbells allow only linear, or at best semi-circular, movements).
These additions allowed us to access 3-Degrees of Freedom in our strength training. It was an obvious “great leap forward,” but there was one further evolution still to come: the addition of rotary movement. Adding rotary movement to the existing 3-Degrees of functional movement doubled our potential and gave us 6-Degrees of Freedom. This was the contribution of the Circular Strength Training system.
How does adding rotation double your potential? Simple. Take a look at this diagram. You can see that a Pitch is a rotation around the Swaying axis, a Yaw is a rotation around the Heaving axis, and a Roll is a rotation around the Surging axis.
An Ancient Tool Provides the Solution
Barbells are incapable of being used through 6-Degrees of Freedom, and most other training tools are too dangerous to use in this way. You need a tool which can be safely swung around the body in complex patterns, and yet is heavy enough to cause an adaptation.
Why should you care about training in 6-Degrees of Freedom?
Training in 6-Degrees of Freedom will kick your butt faster than any other method.
Why does that matter? It means you’ll be finished training sooner. You can spend more time doing the important things in life—playing with your kids, hanging with friends, pursuing your interests—rather than burning away countless hours in a gym.
Training in 6-Degrees will also ensure that your body remains balanced. You won’t waste time dealing with overuse injuries, or overcompensations created by doing the same repetitive movements in the same planes day after day.
Remember our stories from earlier? Both Adam and Ryan went from being banged up “veterans” of the fitness industry who wore their injuries as a perverse badge of honour, to becoming healthy examples of functional, pain-free performance and health.
Suffice it to say that balancing your workout across all 6-Degrees of human movement will ensure that your training doesn’t add further imbalances to your life. Instead, it’ll promote health and will open entirely new realms of movement possibility.
Aleix, all the way over from Europe to train in authentic Clubbell technique, had this to say about his experience:
“Thanks again for your great work, great energy and positive encouragement! I feel I’ve progressed more in 3 days than I could’ve hoped for and I can finally evolve myself with a solid grouding in CST.”
We’re Opening the Pages of Our Training Black Books…
And that’s what this is all about. We’re tearing away the veil of secrecy to reveal the actual Clubbell programs we’ve been using over the past five years to improve our own performance and that of our private clients.
These are just some of the rewards that we and our clients have reaped from Clubbell training…
- Experience huge leaps in PERFORMANCE—from martial arts to skiing to ultimate frisbee to daily life, Clubbell training makes it all seem easier.
- Melt away inches of fat—using Clubbells and the methods we reveal in the Clubbell Training Black Book, our clients have carved lean, chiseled physiques in half the time dictated by conventional wisdom.
- Build HARD MUSCLE—muscle built through primal movement has a special quality. It’s dense like a tightly wound coil, and like that coil it’s loaded with potential.
- Feel the primal nature of elemental movement—there’s something deeply instinctive about swinging a club which goes straight to the heart of what it means to be human.
- Develop frightening levels of coordination—many of our clients claim “superhero” reflexes after just a few weeks of club swinging.
- Banish aches and pains—using proper safe training progressions as presented in our Clubbell Training Black Book will eliminate the aches and pains inherent in conventional training.
What’s Our MAGIC FORMULA?
The greatest problem with most exercise programs is an inability to balance work and rest. That is the single biggest reason clients fail to achieve their goals. Most coaches either have you training too hard or too often—burning you out in the process—or they have you training too light to solicit a proper training effect.
The formula laid out in the 4×7 Wave series, of which the Clubbell Training Black Book is the second volume, ensures that you can work optimally on your High Intensity days in order to garner the maximum training effect in each cycle throughout the program.
Over the course of seven cycles of four days, 4×7 pushes back your fitness threshold in ways you wouldn’t believe possible if you hadn’t experienced it for yourself. It’s simply astonishing just how much difference a measly 28 days can make!
There are some truly amazing tales of transformation associated with “Flow Coach” Scott Sonnon’s original 4×7 formula. Adam personally gained 2.5 lbs of muscle and lost 5 lbs of fat in only 28 days using these methods. On a separate occasion, he used the 4×7 protocols to improve his time in the RMAX Clubbell® Trial by Fire challenge by almost 20 minutes, from 46min to 28min 38sec in only two months.
By systematically building rest and recovery into his training in a scientific way, 4×7 allowed Adam to consistently hit new Personal Records in almost all of his High Intensity training sessions. This would be impossible with a conventional linear training progression!
Ryan used 4×7 to push the outer limits of Clubbell density training, tapping into a rate of progress that was 3x faster than anything he’d ever managed before—to the complete astonishment of the CST Faculty Coaching Staff. (We’ve included that same experimental training program in the Clubbell Training Black Book.)
Adam’s client Lauri was a kettlebell enthusiast who was training hard—too hard. Her problem wasn’t the volume of work she was doing, but that she wasn’t balancing that hard work with deliberate recovery. With Adam’s help—using the 4×7 program—she blew her previous kettlebell sport performance out of the water!
Another client, Michel, diligently plugged away at an exercise program that placed too much emphasis on flexibility, movement recovery and prehab, but didn’t put any time into creating a training effect and provoking progress and growth. It wasn’t until Michel discovered the magic of mixing high intensity exercise with recovery that the true feeling of wellness was revealed to him.
Using the formula laid out in the 4×7 Wave series ensures that you can work optimally on your high intensity days in order to garner the maximum training effect possible in each cycle of the program. Through seven recurring cycles of four days, 4×7 pushes back your fitness threshold in ways that you would not have believed possible. It is astounding how much difference a measly 28 days can make using 4×7!
Those are just a few of the many success stories associated with 4×7. Ryan and Adam’s 4×7 Wave series platforms off of Coach Sonnon’s original 4×7 DVD program to give you an inexpensive, portable, and fun way to take your training with you, wherever your active life leads.
When you take us on as your Clubbell coaches, you’ll…
- Discover the #1 most critical ingredient for making gains at the speed of light without risking injury and illness.
- Learn how to safely wield this age-old body shaping tool.
- Learn how to slash weeks off the time “they” say it’ll take you to reach your fitness and performance goals.
- Sidestep the useless machines and cookie-cutter training programs pushed on you at the gym.
- You’ll make twice the gains in half the time simply by avoiding the silly exercises that 98% of trainers teach! You’ll be training hard AND smart—and the results will blow your mind.
- Maximize the top 5 little known training protocol secrets for functional muscle.
- Learn exactly how to optimize each and every day of your week for unbelievable progress.
- Steal our most closely guarded 28-Day training protocols. These are the very same routines “the rich” pay us boatloads of cash to teach them!
- Stop getting scammed! Unearth the insider secrets about what really accelerates your performance while building a lean, sleek and functional body.
You WILL Reach Your Goals In 60 Days… Guaranteed!
If you diligently follow the step-by-step programs in the Clubbell Training Black Book, we guarantee you’ll make serious progress towards your goals more quickly than you ever thought possible. In fact…
If your friends and teammates aren’t hounding you for an explanation of your improved physique and performance within the next 60 days, simply let us know and we’ll refund your money. You can keep the program as our way of thanking you for giving us a try.
WAY MORE Than Just Another eBook
They say a picture is worth a thousand words. Imagine the value of a video. It’s so difficult to learn movement from the 2-dimensional viewpoint of a printed page. That’s why we’ve include demonstration videos of all the Clubbell exercises in our book, and follow-along video routines of all our recovery programs.
When you grab the Clubbell Training Black Book, this is what you’ll get…
This tome of club swinging is where we’ve archived all our most valuable training programs and advice. Detailed background information on the magic of the 4×7 protocol is paired with finely tuned descriptions of each program and exercise. All our most successful program designs have been poured into this one Black Book. Every movement is also captured in detailed photo layouts.
Each exercise is demonstrated in detail and from several angles in this extensive Clubbell exercise video collection. This is the next best thing to having us coach your technique in person.
This is yoga for folks who hate yoga. It’s part of the integrated recovery methods built into the 4×7 protocol, and it directly influences your performance and physique. The routine is taught as a follow-along video sequence. So all you have to do is plug and play — no mantras or yoga pants required!
Systematic joint health and mobility work is another crucial element hardwired into the recovery aspect of the 4×7 method. These video routines take you step by step through a joint mobility warm-up to use before exercise, and a full recovery routine for use on your No Intensity “rest” day.
An entire gym in one small training tool…
Old School Training
Whether you choose to make your own device or use the genuine Clubbell from RMAX, you now recognize the power of this simple yet multi-functional tool. You can have one club propped up in the corner of your apartment or an entire arsenal of Clubbells lined up along a wall of your gym. Either way, you’re in for a primal, sweat-drenched, heart pounding, truly functional workout.
Instead of dreaming about spending a month in the Russian countryside like Rocky, getting in the best shape of your life by using the “secret” techniques of the old guard, you’ll be living out that kind of primal effort in your daily training regime.
Strength, endurance, coordination and lean muscle mass are all rolled into one supremely satisfying workout. Nothing compares to the feeling of being totally expended, sweat dripping on the floor, muscles quaking, lungs heaving—but full of drive and surging with energy.
“Take a peek into our private training logs…”
And that’s what you get with the workouts in the Clubbell Training Black Book. We’ve culled the best programs—the ones that packed on the most muscle, trimmed the most fat and delivered the most startling performance gains—from our personal training logs of the past five years, and we’re finally ready to share it with you.
With the “software” we’ve provided in this book, your simple club, a piece of equipment that can be stored inconspicuously in any small space, will become a tool of immense power. All you have to do is pick it up and invest a little sweat. The rewards will be greater than anything you’ve ever imagined!
Clicking the above order button will take you to a secure page for the transaction by Clickbank, the most popular online payment processor of digital products in the world. Upon confirmation of your order, you will immediately be redirected to a download page to download the e-book program as well as the free bonuses. If you have a high speed internet connection, the downloads usually take less than a minute. The e-book download and free bonuses will be in PDF format, so you will need Adobe Reader installed on your computer to open the files. Most computers already have Adobe Reader installed, but if you don’t currently have it, a free download is available once you’re on the download page.
PS Don’t forget you have 60 days to put our Clubbell Training Black Book through it’s paces. If your friends, training partners and teammates don’t start asking you what your secret is, just ask for your money back. And you can even keep the product just our way of saying thanks for giving us a try.
PPS You won’t find a better way to craft a lean, sleek and functionally muscular physique. The club is a time tested training tool and the programs in the Black Book are field tested for their ultimate effectiveness!
PPPS You don’t need to buy the genuine Clubbell to get started. Although we’re convinced you’ll want one in the long run, we’ll point you in the direction of an acceptable Do-It-Yourself version in the meantime.
Please do not hesitate to contact us: info@clubbellcoach.com
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